What Is Matcha and Why People Drink It

Matcha is the green drink - it's a ritual. Vibrant, grounding, and quietly energizing, it's the kind of sip that sets the tone for your day before you even take the first taste.

If you’ve ever wondered what matcha actually is, why it's whisked with such care, or how that fine green powder transforms into silky lattes and smoothies, you’re in the right place. Consider this no-fuss guide to ceremonial grade matcha: how it’s made, how to enjoy it, and why it’s earned a permanent spot in so many morning routines.

At Chamberlain Coffee, we believe in the power of small rituals — the moments that help your day feel more intentional. Matcha is one of them: calm, focused, and completely sippable. Let’s whisk through the details.


What Is Matcha, Exactly?

Matcha is a finely milled green tea made from shade-grown tea leaves. Unlike traditional green tea, where the leaves are steeped and discarded, matcha is whisked directly into water or milk — meaning you’re enjoying the whole leaf.

That’s what gives matcha its vibrant color, creamy texture, and rich, nuanced flavor. Because the leaf itself is consumed, the experience feels more concentrated and immersive — more aroma, more depth, and that smooth, steady energy matcha is known for.

In short: matcha is green tea, thoughtfully refined.

From Field to Foam: What Matcha Is Made Of?

It all starts in the field. Weeks before harvest, tea plants are carefully shaded to encourage chlorophyll and L-theanine development. This process deepens matcha’s signature green color and contributes to its mellow, balanced flavor.
After harvest, the leaves are gently steamed and dried to become tencha. Stems and veins are removed, and the remaining leaf is stone-milled into an ultra-fine powder.
That fine grind is essential — it’s what allows matcha to whisk smoothly, creating a creamy texture and luminous green cup.

Ceremonial Grade Matcha, Explained

Ceremonial-grade matcha is crafted for straight sipping — whisked with water and enjoyed on its own. It’s known for its bright green hue, soft, talc-like texture, and smooth flavor with subtle natural sweetness and minimal bitterness.

Freshness, origin, and organic farming all matter when it comes to quality. When matcha is thoughtfully sourced and carefully milled, the difference shows in both taste and texture.

Whether you’re enjoying a pure whisked cup or blending into lattes, our Organic Matcha Green Tea Powder is designed to deliver a balanced, everyday ritual that feels elevated yet approachable.

Why People Love Matcha

Matcha offers a unique kind of energy — calm, clear, and steady. Its natural caffeine pairs with L-theanine to help support focus without the spikes and crashes associated with coffee.

Beyond that, matcha is rich in antioxidants and endlessly versatile. Enjoy it hot or iced, whisked traditionally, blended into smoothies, or baked into treats. It’s equal parts pantry staple and moment-maker.

Because you’re consuming the whole leaf, even a small serving can feel satisfying — perfect for focused mornings or slow, cozy afternoons.

How to Make Matcha at Home

Making matcha is simple - and intentionally so.

You'll need:

  • Matcha powder
  • Hot water (160-175°F)
  • A whisk

The flow:

  • Sift 1–2 teaspoons of matcha into a bowl or mug.
  • Add a splash of hot water and whisk in a zigzag until smooth and frothy.
  • Top with more hot water for traditional matcha tea, or add steamed milk for a latte.

Our Matcha Ritual Set makes the process effortless - turning a minute of prep into a moment that feels grounding and a little luxurious.

Flavor Play: Classic, Vanilla & Seasonal Sips

Keep it clean and vibrant with Organic Matcha Green Tea Powder, or add a subtle twist with Vanilla Matcha Green Tea Powder, where soft vanilla meets creamy matcha for a lightly indulgent feel.
Looking for something cozier? Pumpkin Spice Matcha Latte layers warm spices over matcha’s gentle lift. Iced, hot, or blended — your cup, your canvas.

Why This Ritual Matters

Rituals shape our days. A thoughtfully prepared matcha invites you to pause — to breathe, whisk, and create a small moment of calm before the to-do list begins.

That’s our mission in a cup: high-quality, delicious beverages that support your routine and spark creativity. When you choose ceremonial-grade matcha with care — fresh, organic, and flavorful — you’re not just making a drink. You’re curating a daily experience that feels both grounding and inspiring.

How to Choose & Store Matcha

When shopping, look for:

  • A vibrant green color
  • Ultra-fine texture
  • Flavor notes that lean smooth, balanced, and lightly sweet

Opt for organic when possible and pay attention to freshness. Once opened, store matcha tightly sealed in a cool, dark place. If your kitchen runs warm, the fridge is your friend. For peak flavor, enjoy within a few months.

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Did you know? Shade-growing tea plants can increase L‑theanine levels, contributing to matcha's calm, focused energy.


Final Thoughts

So, what is matcha? It’s shade-grown green tea transformed into a silky powder, whisked into a cup that feels intentional, energizing, and quietly artful.

From understanding how matcha is made to choosing ceremonial grade for straight-sipping moments, you’re now set to create a ritual that works for you — whether that’s a classic whisk, a vanilla-leaning latte, or a seasonal favorite.

At Chamberlain Coffee, we believe drinks can be sources of joy, creativity, and connection. When your daily beverage feels this thoughtful, your routine does too. Ready to whisk up something bright? We’ll meet you at the mug.

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